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’90s Blonde Hair Is The Chic & Bright Color Trend Taking Over RN

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Copper red hair may have been the breakout beauty trend this spring, but this summer is all about bright ’90s blonde, aka the show-stopping shade famously sported by Pamela Anderson.

According to Jaclyn Curti, senior colorist and extension specialist Eva Scrivo Salon, hair trends tend to follow what’s happening in the fashion world — so, considering the influx of ’90s-era fashion, it makes sense that today’s top hair looks are reflecting that same time period. Plus, earlier this year, Hulu’s Pam & Tommy series prompted #PamCore style to trend on TikTok, subsequently sparking interest in Anderson’s impossible-to-miss hair hue. “It’s a bolder, brighter look — emphasis on the bright,” Curti says of the color, pointing to Gwen Stefani, Claudia Schiffer, and Gwyneth Paltrow as other examples of quintessential bright blondes of the era. Another prime example? None other than Baby Spice and her sparkling hue.

In the present day, however, Alex Brownsell, co-founder and creative director of BLEACH London, believes that the warm and buttery hue has been re-popularized by Euphoria star Sydney Sweeney. A handful of other stars have also recently debuted a light blonde hair change, too, including Doja Cat, Dua Lipa, Gigi Hadid, and FKA Twigs, to name a few. Brownswell’s take on the hair color’s resurgence? “I think there’s something about the warmer seasons that makes us reach for the blonde,” she tells Bustle. But ’90s blonde in particular is a classic, she says. “It’s the ultimate bleached blonde — not a warm honey, but it’s not a cool ash blonde either. In other words: It’s the best of both blonde worlds.

Want to give the show-stopping PamCore shade a try? Read on for everything you need to know about dyeing your hair ’90s blonde, plus how to maintain the trending tint.

We at Bustle only include products that have been independently selected by our editors. We may receive a portion of sales if you purchase a product through a link in this article.

What Is 90s Blonde Hair?

According to Rachel Bodt, celebrity hair colorist and Matrix brand ambassador, ’90s blonde hair can be defined as a bold, golden blonde that’s very “buttery.” “It has a more youthful vibe; almost less overly bleached,” she explains, adding that it’s more vivid and bright than its ashy-toned cousins. “Ash tones tend to read slightly darker, but these soft golden tones come off lighter and tend to make the hair look shinier,” says Bodt.

Lorena M. Valdes, a color specialist at Maxine Salon, also points to the shade’s “buttery” quality — specifically, she dubs it a soft, light butter take on blonde. More of a visual learner? Valdes cites Billie Eilish’s most recent blonde and Doja Cat’s color at the Grammys as more recent examples of the look.

Jeff Kravitz/FilmMagic, Inc/Getty Images

What To Know Before Going Blonde

First, decide if you really want to go full Pamela Anderson blonde, because you don’t have to (it requires diligent upkeep, after all). “Solid blonde is one of the more harsh hair services,” says Curti. Instead, she suggests achieving the look with highlights or pops of color for a more low-maintenance version. “You can do piece-y blonde streaks with a significant ‘money piece’ in front for a chunky ’90s blonde look,” Curti tells Bustle, pointing to Jennifer Aniston circa early seasons of Friends and Ginger Spice as the epitome of more subtle takes on the color.

Whichever route you take, there will be some upkeep you’ll have to stay on top of. “Expect a lot of maintenance to continue to do this color without compromising the integrity of your hair,” says Valdes. If you currently have dark hair, you might not be able to accomplish the color in one sitting — and that’s before all the aftercare and maintenance begins. “You’ll need to bleach root regrowth and tone the hair every six to eight weeks to keep brassy tones at bay,” Brownsell says.

Axelle/Bauer-Griffin/FilmMagic/Getty Images

How To Maintain Bright Blonde

If you’re brand new to blonde, prepare to overhaul your hair care routine. “Aftercare is so important to keep your hair in the best condition, not only for its health, but to actually be able to hold onto color,” Bodt tells Bustle. For one, she notes that you’ll need to switch to color-preserving shampoo and conditioner while incorporating weekly or bi-weekly toning treatments. More specifically, Bodt and Brownsell suggest using silver shampoo and/or conditioner every second or third wash, and Valdes recommends opting for a purple toning treatment once weekly.

Experts also encourage the use of weekly reparative masks and treatments to help protect and revive damaged hair, as well as taking less frequent and colder showers. “Use cooler water [in the shower] to stop color from leaking out, as really hot water can be stripping and fade it,” Brownsell warns. And, for that same reason, you should try to wash your hair less frequently. “Dry shampoo will be your best friend,” says Bodt.

Erin Simkin/Hulu

Dreading cooler showers? Well, it’s better for your skin, too. According to Dr. Marisa Garshick, M.D., a board-certified dermatologist, very hot showers and prolonged exposure to water can be drying, and should therefore be avoided to help maintain moisture. And seeing as bleaching your hair is notorious for drying and damaging hair follicles, you’ll want to treat your blonde locks as you would the most sensitive skin.

Excess heat in general should be avoided if your hair’s blonde, and this goes for styling tools, too. “I always tell clients to think of their hair as if it’s a delicate fabric. You wouldn’t just throw it in washer/dryer constantly,” Curti explains, clarifying that the less you wash your hair or use styling tools, the better for maintaining your bright blonde. Therefore, experts suggest letting your hair air dry as often as possible, turning hot tools’ temperatures down to their lowest settings, and/or opting for modern hair-protecting styling options instead. It may take some work, but with proper upkeep, your ’90s blonde will remain sparkling and bright for as long as possible. Or, at the very least, until your next color transformation.





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Fashion

11 E-Girl Hairstyle Trends That Basically Scream Y2K

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From regencycore to the coquette aesthetic and the “clean girl” look, TikTok has introduced the world to so many style movements it feels impossible to keep track. Currently, there’s another noteworthy trend on the rise: the e-girl aesthetic (short for electronic girl), a term you might recognize from Doja Cat’s e-girl makeup tutorial.

If you’re unfamiliar, the e-girl look is essentially a mismatch of trends pulled from pastel goth, anime, and indie sleaze styles — the result of which is rather reminiscent of Tumblr circa the late 2000s and early 2010s. And one of its most standout features is the e-girl hairstyle: think two-toned hair colors, pastel shags, and heavily accessorized Y2K-inspired hairstyles, all juxtaposed with ultra soft glam.

“The e-girl look is very cutesy,” says Lauren Milici, digital trends expert and entertainment writer at GamesRadar+ and Total Film. She describes the standard e-girl makeup as having blush on the nose, white eyeliner to make the eyes look bigger, and overlining the upper lip for a “pouty” appearance. As for why it’s so popular? It’s super versatile. “People are able to adapt it to their vibe, whether it’s gothy or bright,” she says. And contemporary TikTok can’t get enough of it: #egirl and #egirls have amassed a combined 19.3 billion views on the platform.

Feeling inspired? Read on for 11 trending hairstyles that’ll help unleash your inner e-girl.

Instagram.com/emmalangevinxo

Since the e-girl aesthetic is all about everything “cute,” it’s only logical that one of the most popular hairstyles would pull its inspiration from ultimate cute girl icon Baby Spice with ’90s-era pigtails.


Instagram.com/makhyli

While pastel hair is an e-girl trademark, you can opt for a more subtle taste of the trend by dip-dyeing your tips à la Avril Lavigne. The end result is just as edgy as if you dyed your whole head.


Instagram.com/Abbyroberts

For another way to rock just a pop of color, try a bright, face-framing money piece — think Bella Hadid’s copper-hued highlights. A little bit of color can go a long way.


Instagram.com/nyane

Nicknamed “grunge buns,” this half-updo is easy to style, works with all hair types, and has been spotted on practically every e-girl imaginable.


Instagram.com/DanielleMarcan

The wolf cut, which is essentially a mullet and shag combo, is both edgy and chic — and it’s a look e-girl queen Billie Eilish has recently sported… so it’s a prime example of the aesthetic.


Instagram.com/pattyeffinmayo

E-girls also love statement braids. You can clip in extensions for extra length or simply braid your natural hair and tie colorful tinsel or string (or any accessory) throughout for a bold Y2K aesthetic.


Instagram.com/ee1yse

Sleek buns are forever chic, but for a more Y2K-style e-girl look, go with baby buns, a miniature version that’s customizable — wear them as a single bun or cover your head in them for ultimate cutesy vibes.


Instagram.com/georgiamayjagger

If you’re looking for some fringe, you could get some ultra-chic curtain bangs (another look sported by Billie Eilish). The face-framing chop is still edgy, but not too dramatic, and looks good no matter the hair color or texture.


David Crotty/Patrick McMullan/Getty Images

Shags reign supreme in the land of e-girls, and so too do two-toned hair colors. Reminiscent of Cruella DeVille’s iconic ‘do, the look leans more into the “goth” side of pastel goth — and it’s just as legendary as the character who made it famous. (Wait, so was Cruella an e-girl?)


Instagram.com/afiya_muir

Bubble braids, and their close cousin the bubble pony (as seen on Euphoria) are shockingly easy to style: All you need are a handful of rubber bands. Plus, they can be accessorized according to your mood, so while the style is simple, it’s still show-stopping (and Gigi Hadid and Olivia Rodrigo-approved).


Instagram.com/iamhalsey

You can never go wrong with late ‘90s, early 2000s-era butterfly clips. The bedazzled look is a whimsical way to add some color to your hairdo.

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Miranda Kerr’s Nighttime Skin Care Routine Includes Affirmations

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Though she truly needs no introduction, Miranda Kerr is perhaps most notably recognized as the founder of the certifiably organic, sustainable-centric, and completely vegan and cruelty-free brand KORA Organics. Powered by active ingredients native to her homeland (like the antioxidant-rich superfood, noni, which is a common thread throughout the entire range), KORA’s mission is to approach product creation with love for the body and mind, as well as Mother Earth.

Along with being a hands-on CEO and skin care mogul, she also happens to be one of the most sought after international supermodels, a wife, a boy mom of three, an author, a passionate wellness warrior, a home design aficionado, a crystal-loving yogi … and that’s only scratching the surface, as it’s her character, grace, and kindness that truly stood out the most during our chat.

With an exciting KORA Organics launch on the horizon, I had the opportunity to speak with Kerr about the newness, affirmations, and more — just as she was waking up (and fighting jet lag) in sunny Australia, and my afternoon sky began to turn shades of deep blue all the way across the world in New York.

Harnessing the power of the ocean by way of active algae, the KORA Organics Active Algae Lightweight Moisturizer brings something fresh to the brand’s range. After incorporating it into my own routine for the past few weeks, I would describe it as a bouncy, hydrating, and light-as-air formula that brings some much-needed calm into my daily routine. Giving my complexion a juicy glow, while working to heal and smooth any blemishes or texture I may be struggling with, the moisturizer’s formula is completely fragrance-free — though the natural aromatherapy quality is softly floral with traces of the crystal-clear ocean, fresh alpine rose, sweet basil, and earthy geranium.

Aside from the powerful formula (that has personally created my most radiant, glowing complexion to date), Kerr goes on to explain the added benefits of incorporating this moisturizer into your routine: “Every single KORA Organics product has its own positive word on the back of the bottle, as well as its own crystal infusion process in addition to the rose quartz crystal that every single product is filtered through. With the Active Algae Lightweight Moisturizer, it is energized with aquamarine crystals, which really helps calm and soothe your spirit — so it’s nourishing your mind, your body, and your skin. The affirmation on the back of this product is peace, and is part of that ritual for creating that calming and soothing experience — along with the aquamarine stone, and the actual physical affects of the formula.”

During my college years, when I was in such a state of discovering who I was (and who I wanted to be), I stumbled upon Miranda’s book entitled Treasure Yourself. As an avid journaler, I had always written positive quotes and poems for myself, but Kerr introduced me to the power of using your voice and speaking affirming words into the universe as an act of self-love and care.

In honor of my younger self who needed her words at that time, I asked Kerr about some of her favorite affirmations that bring her peace. “For me, words are so powerful, and I have quite a big toolbox of affirmations,” she tells me. One that she repeats frequently: I am a being of light that is capable of infinite possibilities.

“Even forgiveness affirmations can create a lot of peace in your life — we are all human, and we might think something that is not a high vibration towards ourselves or others, and having that little ritual and peace-making is so important,” Kerr says. “I’ll do forgiveness prayers while I’m brushing my teeth, or putting on my skincare to cleanse my skin and my spirit at the same time. I’ll say something like: I forgive myself, and I forgive anyone that has upset me intentionally or unintentionally.”

Expressing the importance of finding some time to pamper herself and be still each and every day, Kerr shares just how much she prioritizes routine — in more areas in her life than one.

“I’m pretty strict about my children’s routine. My grandmother had four children and many many grandchildren and great grandchildren, and she taught me from a young age that routine is the most important thing for them, so that really stuck with me. You can find consistency and moments for yourself around that routine, so when my children go to bed after reading three books together, I often dim the lights, put the lamps on, and light a non-toxic candle. If my husband is finishing work or perhaps at the gym, I’ll then take a bath maybe once a week, or do my skin care routine — and thats when I really lean into those products that are very soothing, and I feel as if they are giving back to me.”

After agreeing that we both love those nights when we get to turn in for bed early, she shares the exact skin care routine she has created for peace and pampering once the moon replaces the sun’s light.

This interview has been edited and condensed for clarity.

Miranda’s Nighttime Skin Care Routine

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Dua Lipa Wears Ugly ’90s Trends So Well

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Dua Lipa is a head-turner, to be sure, marching to the beat of her own drum style wise. Be it on stage or off, she loves to take a questionable trend from decades past and turn it into a hyper-chic look worth copying. Ahead, all the times Dua turned the “ugly” so freaking cute.
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